Behind the brand: Noacode
NOACODE is a sustainable brand driven by a passion for design and love of the planet. Their timeless designs translate the muted elegance and practicality of the modern woman on the move and fit into every stage of a woman's life. Moreover, each piece is made from superior fabrics and reflects the desire to create a sustainable wardrobe.
Noacode is a women-led team headed by Gulistan. We asked Gulistan about Noacode's background, mission and vision for work fashion.
Can you tell us about how NOACODE came to be?
I have a background in textile raw materials sourcing, production management and private label supply for more than 12 years. I have worked with top international brands and retail groups and following the rise of sustainable fashion awareness, I have started educating myself in sustainable raw materials and production processes. I believe it is a continuous process, what is sustainable today may not be sustainable tomorrow. Working with pioneer and champion sustainable brands’ supply operations keeps my and my team’s know-how and network very fresh and up to date.
Recently, by using our accumulated know-how and production network, we have started our own label NOACODE. We have also realized that there are a very limited number of brands with sustainable practices that focus on women with size needs above size EU38 - EU40. Therefore, we have started NOACODE with a size offering of EU38 to EU48. Soon we will be a more inclusive brand and add EU36 to our sizes as well.
How would you describe the aesthetic of Noacode in just three words?
Timeless, elegant and sustainable.
A cornerstone of the company is sustainability. Why is it so important to you?
Years of experience in textile makes you realize the true cost of fashion. All the damage given to the environment with chemicals, excess production and constant waste is immense. There are actions taken to deal with the environmental contamination yet still social rights and animal welfare are not dealth well.
Sustainability is a just system, where social rights and animal welfare are secured. It is about making sure that we live in a world and we leave a world that is in peace with the earth. We believe that Ethical fashion is about the entire ecosystem, and we are all part of it!
How do you want customers to feel when they’re wearing your pieces?
We would like them to feel comfortable and elegant with clear conscious in every phase of their lives.
Why is it so important to invest in high-quality timeless workwear items?
High quality workwear in terms of fabric-finishing and style quality, will ensure one to always have a cleancut quality look for the office and out of office activities. Throughout years, one can keep must-have items , which at the end will declutter their looks and wardrobe as well. These outlooks will have a significant impact on their professional image in the eye of all integral parties at work too.
What message do you hope to send to women through your collections?
NOACODE represents the dressing code of conscious Urban Women. We want them to care about the impact of their choices on the environment.